Email Marketing In Toronto

Some may think Email Marketing is dead and a story of the past, especially with Social Media Marketing and other Digital Marketing Tactics, which are currently booming and in-trend. However, it’s not what you think; the truth, on the contrary, is quite different. Email Marketing is still the most robust strategy you could have in Business-to-Business Marketing. However, it is still quite applicable in Business-to-Consumer Marketing Strategies as well.

So if you wish to embark on your Email Marketing Strategy Approach, you are at the right place. Social Supplement is the most experienced and professional Digital Marketing Agency you could find in Toronto, Canada, when it comes to setting you up with your very own Email Marketing Strategy.

At Social Supplement, we will help you catapult your business growth to new heights using Email Advertising Processes made executively for your organization, services, and products. We specialize in everything and anything Digital Marketing and Social Media Marketing. Thus, we can facilitate anything that you may have your mindset on for your company’s marketing goals in just one call away.

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Importance Of Email Marketing In Canada

Unlike popular belief that Email Marketing is unnecessary, it’s still currently one of the most effective and efficient marketing tactics that would beat Social Media Marketing and SEO-Friendly Websites. Generally, Email Ads are six times more likely to be clicked on than Ads on Social Networking Platforms and Internet Search Browsers. There are a couple of Stats that would make the importance of Email Campaigns even more explicit:

  • There are three more times Email Accounts than Facebook and Instagram accounts combined. There are 3.7 Billion Accounts in the world.
  • In 2019 350 Million Dollars was spent on Email Ads.
  • The average Investment Return for Email Marketing is 28.5%.
  • 59% of Marketers find Email Ads as the Biggest Return of Investment (ROI)
  • For every dollar you spend on Email Advertising, you would get $44 back.
  • 89% of Marketers say emails are the primary tactic for generating customer leads.
  • 82% of B2B and B2C Organizations use Email Campaign Strategies as a Marketing Tactic.
  • Overall, Emails are 40 times more effective in drawing in consumers than Ads on other Social Media Platforms.

All in all, there are a lot more statistics that express the importance of Email Marketing. But the above are the most significant that you should pay attention to and consider to decide your advertising route. Then if you have made your decision, you can count on us.

At Social Supplement, we believe for a better business, you need the best Digital Marketing Strategy, and to have the best, you would need the best agency to apply it, and thus why we are here. Social Supplement believes a complete campaign isn’t fulfilled without Email Marketing and ready to use this notable scheme in your Digital Marketing Campaign Solution.

Social Supplement’s Email Marketing Services

Whether you are a Business-to-Business (B2B) or Business-to-Consumer (B2C) Organization at Social Supplement, we are the whiz masters of Digital Marketing. So, we would be able to set you up with the best Email Marketing Strategy Service Plan in Toronto, Canada, at the best price and quickest time.

At Social Supplement, we have all the expertise, tools, services, resources, and skills to help your B2B or B2C Business flourish. We can orchestrate all your Online and Social Media Marketing needs with unparalleled perfection from any agency in Canada or Globally with a comprehensive list of services. We will manage all your Email Marketing needs through services like:

Email Marketing Audit

Email Strategy Production is the most critical aspect of an Effective Marketing Tactic Implementation. At Social Supplement, we will use Email Marketing Strategy to create a powerful tactic for your next 3 to 6 months to maximize your return on investment. If you choose us as your agency, we will first analyze your strategy based on your current plan, if you have one, or create a strategy for you from scratch.

If you already have an Email Marketing Program, we will firstly initiate an Email Marketing Audit to analyze gaps, weaknesses, risks, and opportunities in your existing strategy. We will do a:

  1. The campaign, Template, and Content Review: To analyze your campaign, email templates, email templates, designs used, call-to-action widgets, graphics, and subject lines.
  2. Technical Review: We will review your Spam Complaints, Email Service Providers, blacklisting, and email deliverability situation, using our technical audit.
  3. Scheme Review: We will check your email automation, list of warm and cold email recipients, unsubscribers, targeting audience, email metrics, and general concept strategy.

Then we will give you a new strategic solution based on the Email Marketing you have, and you wish to change towards a higher ROI.

Social Supplement
Your Email Marketing Agency

Social Supplement lives and breathes Digital and Social Media Marketing, so our most significant benefit is that we are your one-stop agency to get your Email Marketing Strategy on point. While also arranging, managing, and deploying any other Digital Marketing and Social Media Strategy that your Business or Brand may need. Social Supplement is the only agency you need to take your B2B or B2C Business to new heights.

Contact Us Now! Tell us what you need, and we'll provide it for you. Give us control and sit back and enjoy while our team at Social Supplement uses an expertly designed Email Marketing Strategy to your companies advantage for maximum investment return.

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Email Marketing Audit

Email Strategy Production is the most critical aspect of an Effective Marketing Tactic Implementation. At Social Supplement, we will use Email Marketing Strategy to create a powerful tactic for your next 3 to 6 months to maximize your return on investment. If you choose us as your agency, we will first analyze your strategy based on your current plan, if you have one, or create a strategy for you from scratch.

If you already have an Email Marketing Program, we will firstly initiate an Email Marketing Audit to analyze gaps, weaknesses, risks, and opportunities in your existing strategy. We will do a:

  1. The campaign, Template, and Content Review: To analyze your campaign, email templates, email templates, designs used, call-to-action widgets, graphics, and subject lines.
  2. Technical Review: We will review your Spam Complaints, Email Service Providers, blacklisting, and email deliverability situation, using our technical audit.
  3. Scheme Review: We will check your email automation, list of warm and cold email recipients, unsubscribers, targeting audience, email metrics, and general concept strategy.

Then we will give you a new strategic solution based on the Email Marketing you have, and you wish to change towards a higher ROI.

Email Strategy Production

However, if you don’t have an already existing Email Marketing Strategy, you won’t have to worry. We at Social Supplement are Industry experts, so if you are starting from scratch and want to start building your Email Marketing empire on a solid foundation, you are at the right place.

We will give you detailed industry research, business goal and value set, priority analysis, and target demographic scheme for your next 3 to 6 months with a clear roadmap for your business. We will strategically provide all your Email Marketing:

  • Content and Data Coordination and Management
  • Design and Coding,
  • Customer Target Leads Analysis for both B2B and B2C Businesses,
  • Campaign Strategy Production and detail Planning,
  • Email Deployment Tactics
  • Email Marketing Campaign Development, Production, and Deployment Road Map.
  • Email Automation Analysis,
  • Email Deliverability Audit
  • Generated Revenue Target,
  • Email Marketing Strategy with Long-term Value and constant evaluation.

At Social Supplement, we don’t start anything without the proper Strategic Production so that we could minimize your Email Marketing Tactics risk and issues to none. Social Supplement applies dedication and precision to all provided services, thus giving guaranteed success and achievement for any organization or brand that wishes to work with us.

Email Marketing Management

At Social Supplement, we will manage every aspect of your Email Marketing Strategy based on your needs and organizational requirements. We will give you a comprehensive 3 to 6 months roadmap with a list of comprehensive services.

These Services would include your technical issues, email marketing objectives, Data Management, brand awareness, revenue generation, and customer communication. Moreover, we will executively take charge of your email automation settings, Data Management, design and coding, channel integration recommendations, cold email marketing strategies, and warm email marketing tactics. We will also track your KPI Benchmarks, stakeholder generation, customer lead enhancement, email deployment, email deliverability audit, and anything you may require for your Email Marketing Plan and Organizational ROI Optimization.

At Social Supplement, your organization would get your very own dedicated Email Marketing Management Account Manager and Team so they could optimize and build an Email Advertising Scheme specifically for you and your organization.

Cold and Warm Email Marketing

There are two types of Email Marketing Strategies that you could use for your B2B or B2C Business at Social Supplement.

  • One is Cold Email Marketing Strategy, which is impersonal and sent to an account that does not have a prior relationship with your company or brand. Cold Emails are generated to create interest in prospective customers and businesses to get involved with your organization. However, cold email marketing is essential for any brand to find consumer leads; whether as an individual or corporation for your B2C or B2B Organization, it is not sufficient.
  • You would need a Warm Email Marketing Strategy to generate sales and ROI. Warm Email Strategy has a more personal feel because your recipient knows your organization and has an affiliated relationship. In Warm Emails, the message is more personal, intimate, and may look less like spam because the recipient knows your organization and may even look forward to receiving your emails in their inbox.

In any organization, you may need both at certain circumstances, which thankfully at Social Supplement. We have proficiency in and could help you include them in your Email Automation Packages while also providing your Email Content.

Email Automation

At Social Supplement, we will provide Cold Email or Warm Email Automated Message Packages. These Automated Emails could be anything Including:

Cold Email Marketing Strategies:
  • Brand Marketing Pitch Email - To Introduce your organization and generate consumer leads. This type of Email is very effective for Business-to-Business Organizations.
  • Media Pitch Email - To promote your brand to journalists, bloggers, and the press for enhanced media coverage on your Business.
  • Link Creation Email - Emails that aim to create inbound links to enhance SEO from Industry professionals, bloggers, or influencers.
  • Promotional Email - Promotional Content as a Digital Ad to create more consumer purchase, website traffic, and ROI for the Organization.
Warm Email Marketing Strategies:
  • Welcome Email - For New Customers and Clients
  • Come-Back Email - To Win-Back old or leaving customers
  • Logical Emails - These are Automated Emails related to Customers’ Recent Purchases.
  • History Trigger Email
  • Birthday Email
  • Spam Abandonment Email
  • Promotional Email
  • VIP Email
  • Seasonal Greetings

Or any other Cold or Warm Email Marketing Content that you may need us to create for you at Social Supplement.

Email Template Creation

Social Supplements Template Creation is done with perfection, accuracy, and swiftly. Since we have all the resources and skills to design, code, and station a winning template that provides a pleasant and responsive experience for your recipients, our team at Social Supplement will provide:

  • High-Quality HTML Email Template, which is mobile-friendly, aesthetically pleasing, and compatible on any device.
  • Email Service Provider (ESP) Installation and Integration.
  • Testing and Quality Assurance Guarantee based on your requirements, needs, guidelines, and brand direction.
  • Education and Training on Utilizing Email Marketing Strategies long after we leave and you taking charge.
  • Education and Training on Finding Consumer Lead for your B2B and B2C Clients.
  • Email Templates that are Compatible with More than 40 Clients, Operating Systems, and Devices

We could suggest your Email Template Designs from our already made templates ready for use. Or, take your ideas and suggestions and create one for you. Your Email Templates could be for any type of Email that you may want. Whether it’s a Custom Design or one crafted by us, we at Social Supplement would create perfection that would provide a lasting impression and would take your Email Marketing Strategy to its greatest extent of profit for your Business.

Email Execution

Finally, after precision from your dedicated account managers and your inputs, we at Social Supplement can start with the A/B Testing and Reporting and final Email Marketing Campaign Release. At the Email Execution Phase, we will supply your completed Email Marketing Campaign Package, and you can check your Email;

  • Email Content,
  • Email Design and Coding, and
  • A/B Testing and Reporting

At Social Supplement, working with us is a long-term cooperation, so even once the A/B Testing and Reporting is approved, we will still track your email campaign for a while and report to you as required. We will also apply ongoing email marketing strategy management and optimization at monthly, quarterly, and annual reviews as you need. With us at Social Supplement, we won’t stretch your budget or go over it. We will achieve all your Marketing Goals within your budget and the way you want them done and completed.