Email

Marketing

Toronto

Email Marketing Audit

Email Strategy Production is the most critical aspect of an Effective Marketing Tactic Implementation. At Social Supplement, we will use Email Marketing Strategy to create a powerful tactic for your next 3 to 6 months to maximize your return on investment. If you choose us as your agency, we will first analyze your strategy based on your current plan, if you have one, or create a strategy for you from scratch.

If you already have an Email Marketing Program, we will firstly initiate an Email Marketing Audit to analyze gaps, weaknesses, risks, and opportunities in your existing strategy. We will do a:

1. The campaign, Template, and Content Review: To analyze your campaign, email templates, email templates, designs used, call-to-action widgets, graphics, and subject lines.
2. Technical Review: We will review your Spam Complaints, Email Service Providers, blacklisting, and email deliverability situation, using our technical audit.
3. Scheme Review: We will check your email automation, list of warm and cold email recipients, unsubscribers, targeting audience, email metrics, and general concept strategy.

Then we will give you a new strategic solution based on the Email Marketing you have, and you wish to change towards a higher ROI.

Email Strategy Production

However, if you don’t have an already existing Email Marketing Strategy, you won’t have to worry. We at Social Supplement are Industry experts, so if you are starting from scratch and want to start building your Email Marketing empire on a solid foundation, you are at the right place.

We will give you detailed industry research, business goal and value set, priority analysis, and target demographic scheme for your next 3 to 6 months with a clear roadmap for your business. We will strategically provide all your Email Marketing:

• Content and Data Coordination and Management
• Design and Coding,
• Customer Target Leads Analysis for both B2B and B2C Businesses,
• Campaign Strategy Production and detail Planning,
• Email Deployment Tactics
• Email Marketing Campaign Development, Production, and Deployment Road Map.
• Email Automation Analysis,
• Email Deliverability Audit
• Generated Revenue Target,
• Email Marketing Strategy with Long-term Value and constant evaluation.

At Social Supplement, we don’t start anything without the proper Strategic Production so that we could minimize your Email Marketing Tactics risk and issues to none. Social Supplement applies dedication and precision to all provided services, thus giving guaranteed success and achievement for any organization or brand that wishes to work with us.

Email Marketing Management

At Social Supplement, we will manage every aspect of your Email Marketing Strategy based on your needs and organizational requirements. We will give you a comprehensive 3 to 6 months roadmap with a list of comprehensive services.

These Services would include your technical issues, email marketing objectives, Data Management, brand awareness, revenue generation, and customer communication. Moreover, we will executively take charge of your email automation settings, Data Management, design and coding, channel integration recommendations, cold email marketing strategies, and warm email marketing tactics. We will also track your KPI Benchmarks, stakeholder generation, customer lead enhancement, email deployment, email deliverability audit, and anything you may require for your Email Marketing Plan and Organizational ROI Optimization.

At Social Supplement, your organization would get your very own dedicated Email Marketing Management Account Manager and Team so they could optimize and build an Email Advertising Scheme specifically for you and your organization.

Cold and Warm Email Marketing

There are two types of Email Marketing Strategies that you could use for your B2B or B2C Business at Social Supplement.

• One is Cold Email Marketing Strategy, which is impersonal and sent to an account that does not have a prior relationship with your company or brand. Cold Emails are generated to create interest in prospective customers and businesses to get involved with your organization. However, cold email marketing is essential for any brand to find consumer leads; whether as an individual or corporation for your B2C or B2B Organization, it is not sufficient.
• You would need a Warm Email Marketing Strategy to generate sales and ROI. Warm Email Strategy has a more personal feel because your recipient knows your organization and has an affiliated relationship. In Warm Emails, the message is more personal, intimate, and may look less like spam because the recipient knows your organization and may even look forward to receiving your emails in their inbox.

In any organization, you may need both at certain circumstances, which thankfully at Social Supplement. We have proficiency in and could help you include them in your Email Automation Packages while also providing your Email Content.

Email Automation

At Social Supplement, we will provide Cold Email or Warm Email Automated Message Packages. These Automated Emails could be anything Including:

Cold Email Marketing Strategies:

• Brand Marketing Pitch Email - To Introduce your organization and generate consumer leads. This type of Email is very effective for Business-to-Business Organizations.
• Media Pitch Email - To promote your brand to journalists, bloggers, and the press for enhanced media coverage on your Business.
• Link Creation Email - Emails that aim to create inbound links to enhance SEO from Industry professionals, bloggers, or influencers.
• Promotional Email - Promotional Content as a Digital Ad to create more consumer purchase, website traffic, and ROI for the Organization.

Warm Email Marketing Strategies:

• Welcome Email - For New Customers and Clients
• Come-Back Email - To Win-Back old or leaving customers
• Logical Emails - These are Automated Emails related to Customers’ Recent Purchases.
• History Trigger Email
• Birthday Email
• Spam Abandonment Email
• Promotional Email
• VIP Email
• Seasonal Greetings

Or any other Cold or Warm Email Marketing Content that you may need us to create for you at Social Supplement.

Email Template Creation

Social Supplements Template Creation is done with perfection, accuracy, and swiftly. Since we have all the resources and skills to design, code, and station a winning template that provides a pleasant and responsive experience for your recipients, our team at Social Supplement will provide:

• High-Quality HTML Email Template, which is mobile-friendly, aesthetically pleasing, and compatible on any device.
• Email Service Provider (ESP) Installation and Integration.
• Testing and Quality Assurance Guarantee based on your requirements, needs, guidelines, and brand direction.
• Education and Training on Utilizing Email Marketing Strategies long after we leave and you taking charge.
• Education and Training on Finding Consumer Lead for your B2B and B2C Clients.
• Email Templates that are Compatible with More than 40 Clients, Operating Systems, and Devices

We could suggest your Email Template Designs from our already made templates ready for use. Or, take your ideas and suggestions and create one for you. Your Email Templates could be for any type of Email that you may want. Whether it’s a Custom Design or one crafted by us, we at Social Supplement would create perfection that would provide a lasting impression and would take your Email Marketing Strategy to its greatest extent of profit for your Business.

Email Execution

Finally, after precision from your dedicated account managers and your inputs, we at Social Supplement can start with the A/B Testing and Reporting and final Email Marketing Campaign Release. At the Email Execution Phase, we will supply your completed Email Marketing Campaign Package, and you can check your Email;

• Email Content,
• Email Design and Coding, and
• A/B Testing and Reporting

At Social Supplement, working with us is a long-term cooperation, so even once the A/B Testing and Reporting is approved, we will still track your email campaign for a while and report to you as required. We will also apply ongoing email marketing strategy management and optimization at monthly, quarterly, and annual reviews as you need. With us at Social Supplement, we won’t stretch your budget or go over it. We will achieve all your Marketing Goals within your budget and the way you want them done and completed.